LEGO Serious Play

legotowernew2As a trained LEGO Serious Play facilitator I regularly use this innovative and fun methodology to help course participants explore: teambuilding; change; strategic thinking; operational excellence; leadership; customer relationships; entrepreneurship; creativity and innovation.

A LEGO session may sound like just messing about with bricks but the methodology has a very serious and potentially transformative purpose, hence ‘LEGO Serious  Play’.

The method is ideal for team/staff away days or any other session intended to bring people together and promote better understanding of goals, drivers and interpersonal relationships.

Some recent clients include: King’s College London, Imperial College London; University of Glasgow; Oxford Brookes University; The Leys School Cambridge, Schlumberger Gould Research, Bath Spa University.

LEGO Serious Play is used extensively throughout the world and is grounded in the theories of constructivism (we learn when our experience and ideas interact) and constructionism (we learn when physically making an object). It works because through this medium attendees are able to:

  • perform divergent thinking (embracing creativity and spontaneity);
  • generate ideas individually as well as in a group (you can be twice as productive if you come up with ideas alone);
  • spend time playing thereby unlocking their fullest imagination (adults need to rediscover the lost art of play in order to access innovative solutions)
  • tell stories (storytelling brings people together emotionally and promotes deeper understanding)

LEGO Serious Play sessions are always enjoyed by attendees, and even the most reluctant or cynical leave workshops converted to their value and surprised by how much they have learned:

‘I must admit to some thoughts about grown people playing with LEGO but it was possibly one of the most stimulating and interesting training sessions I have been on.’
Bill Simmonett, Selwyn College, University of Cambridge

‘I was surprised at how interesting and absorbing the session was. Thinking with LEGO is different from all other types of creative thinking and I highly recommend that other people try it. The perceived aim of improving understanding of other members of the team was definitely achieved through this unique medium. Thanks Andy!’
Phil Ashton, Sheffield Hallam University

Read more testimonials.


I also offer affordable LEGO Serious Play facilitator training to individuals and groups who want to learn how to use the method to lead workshops themselves. Most recently I trained up the Operational Excellence team at Imperial College London.

Email me to find out more about LEGO Serious Play and a workshop that would suit your needs.


Photo credit: Andy Priestner